YOU WILL PRESENT YOUR TREATMENT PITCH ON FRIDAY 28TH SEPTEMBER
Your task is to write a treatment to pitch to the class. This is a professional presentation, so make sure your prezis / slideshow is accurate, informative and interesting....
Add a post onto your blog about the task and what you've researched so far. Upload the definition of a treatment, but you MUST also add a sentence or two about how you're going to present your pitch (ir make it personal to your group). You don't all want the same definition....
A treatment is a short outline of a media production designed to give a client or production team an overview of what the production might include based on a brief.
Treatments are written descriptions, but can also include sketches, mock-ups, images and other draft items designed to demonstrate the intention of a production.
A treatment is often used to “sell” an idea to a client. There is no hard and fast way to produce a treatment, although it is an integral aspect of the preproduction process.
Info in your treatment needs to INCLUDE:
· CONCEPT Background on your chosen song: the genre and style of the song, if it's been used in any adverts or other media texts
· Outline the concept of your video - are you creating a performance, narrative or concept and why? What ideas do you have for your video?
· What are the codes and conventions of your genre? (ie performance elements / wide shots of location / lighting ideas etc.)
· How do your ideas for your video link with the lyrics? Remember, you need to shock/surprise your audience, don't be too literal in showing an image of a train because a train is mentioned in the lyrics..
· AUDIENCE Who are your audience (demographics: age, gender, social interests etc.) What ‘feel’ do you want to provide for your audience and why? How will you appeal to your target audience?
· LOCATIONS Which locations have you researched (include primary and secondary images) and why have you chosen them?
· MESSAGES What is your 'angle' or message?
· What themes do you have running through your video?
· How will you use costume and make up to convey your messages
· Have you obtained the band’s permission?
You might like to use this opportunity to gain audience feedback: this is an excellent opportunity to hand out short questionnaires and ask for feedback from the audience.
