Ms Scott is on a trip today, so please use lesson time p1&2 to catch up on work. You have an essay due in plus audience research which you could work on (see my previous post below).
You can also finish your digipak coursework task (upload your design and your research)
You could make a start on your magazine advert coursework: Look at the magazine adverts you were asked to bring in on Friday (lesson cancelled due to snow day..)
Good luck. Use your time wisely! I'll see you p3&4.
Magazine Advert Work
1) Look at the examples of magazine adverts. What are the conventions? Make a list
2) Annotate your magazine adverts. How does the advert use colour, images, font, text symbolically?
When analysing, think about:
MESSAGES
•What kinds of messages do we receive from the advert?
•How do these messages effect our buying choices?
•How do these messages effect our perception of the world around us?
•What is the ad trying to sell? (Other than the music itself, what ideas or messages is the ad trying to sell? What is the subtext? Are there any stereotypical ideas and/or subliminal messages that can you identify?
TARGET AUDIENCE
•Who is the target audience? Explain using specific demographics and psychographics.
•Can you identify any emotional appeals in the ad? (romance, humour, guilt, patriotism, sympathy, anxiety, anger, envy, loneliness, desire to escape etc.)
•In what ways does this advert effect our ideas, attitudes or beliefs? (Example: alcohol = fun / thin = beautiful)
•Are these attitudes created by advert or are they existing attitudes reinforced or made acceptable by the advert?
•How does the advert catch your eye? Why did you choose this advert? What caught your attention long enough to stop and look at it?
•How would you rate the overall effectiveness of the advert for its target audience? Explain your rating
