Star Image: Artist Research Summer Project ![]()
What makes a star a star?
The star, as well as the music video, is a media text: both can be ‘read’ and analysed.
“A star is an image constructed (as any other aspect of fiction is) from a range of materials – eg advertising and magazines, as well as films and music.” Richard Dyer
TOP TIP: start collecting theory on music videos and audience - you will need this for your A2 exam!
Your project is to research into how a star’s image changes over time.
§ Choose an artist from your chosen genre
STAR IMAGE RESEARCH PROJECT: How do record companies construct a star image?
Upload all your research under a 'research and planning' label on your blog. Areas to cover are:
a) Which star (from your genre) have you chosen to research? Mention time period and genre
b) Debut single / album and image. Provide textual evidence of early star image (video / print / website). Who are their fan base? How do they appeal to their audience (fans)?
c) How have they changed and why? How do they maintain / grow their fan base? Textual evidence of changing star image (include video).
d) Any press coverage / media manipulation / product endorsement / controversy / appearances on talk shows etc.?
e) Summarise the changing image of your star (refer to a range of changing characteristics)
EXT: any intertextuality?
Robbie Williams’ Millennium à James Bond
Madonna à Marilyn Monroe
J-Lo /Geri Halliwell à Fashdance
Key Terminology to use in your Research Project
§ Record company
§ Product endorsement
§ Star image
§ Richard Dyer (theorists)
§ Audience appeal
§ Representation
§ Colour symbolism
§ Intertextuality
§ Media Manipulation
§ Generic conventions (eg female artists always…)
Don’t forget, by Friday’s lesson you also need to have uploaded your prelim with commentary and chosen your song for your music vid.
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